What will the future of banking look like?

The banking industry is very old and complex. An industry that was built for the world that we used to live in many years ago. Then, the bank was that safe place for people to keep their money and even to use it in order to do more money. I can still remember myself, somewhere… Continue reading What will the future of banking look like?

Lessons learned from Starbucks’ story

In the era of digital, technology, and many options, companies radically loose the loyalty of customers. We live at the time of Value. Customers test the brands constantly in terms of what they are getting from them. Starbucks is one of the most interesting companies of the 21’s century. Just to emphasis their impact, the… Continue reading Lessons learned from Starbucks’ story

How to achieve the best onboarding experience?

How many apps do you have on your smartphone? And how many of them are still in the middle of a “sign up” process? I have at least 10 apps in this status and I’m sure you do as well. Why does this happen? The “sign up” or in its professional name “onboarding process” is… Continue reading How to achieve the best onboarding experience?

How to build financial products that people will love

Finance and financial products are not so lovable and this is an understatement. As I wrote many times before, when you talk with people and really listen to them and even to their body language when talking about their money, you can easily notice that those “money issues” causes them to feel uncomfortable. Why? Well…… Continue reading How to build financial products that people will love

It’s not just about the Millennials…

The millennials (remember ? Those customers who were born somewhere between 1980 and 2000) are changing everything. Why? 1. They are the biggest generation so far … 2. They were born in a time of a rapid change. 3. Their priorities are different. 4. They are doing everything in a different way. That’s why they… Continue reading It’s not just about the Millennials…