In the era of digital, technology, and many options, companies radically loose the loyalty of customers. We live at the time of Value. Customers test the brands constantly in terms of what they are getting from them. Starbucks is one of the most interesting companies of the 21’s century. Just to emphasis their impact, the… Continue reading Lessons learned from Starbucks’ story
I’m not crazy, but I really can’t understand why my credit card which I use on a daily basis needs to be different than a Pizza order that I do once a month (if not less).