How to achieve the best onboarding experience?

How many apps do you have on your smartphone? And how many of them are still in the middle of a “sign up” process? I have at least 10 apps in this status and I’m sure you do as well. Why does this happen? The “sign up” or in its professional name “onboarding process” is… Continue reading How to achieve the best onboarding experience?

How to build financial products that people will love

Finance and financial products are not so lovable and this is an understatement. As I wrote many times before, when you talk with people and really listen to them and even to their body language when talking about their money, you can easily notice that those “money issues” causes them to feel uncomfortable. Why? Well…… Continue reading How to build financial products that people will love